A well established French software provider continues to explore international growth opportunities across Europe in a short timeframe. Business development resources are scarce, leaving them with in much need of help to scale their efforts.
Excelerators explored a number of new markets for Coffreo, among others: Belgium, Spain, The Netherlands and Poland. We determined the market size, competition, potential partners and end-users, leveraging both top-down desk research and bottom-up stakeholder discussions (all native of course). We proposed and implemented country specific go-to-market plans, built databases of potential partners and did the necessary match-making. It has resulted in very focused business development activities.
Through a single point of contact, Coffreo was introduced and brought to the table at key decision makers in this very specific industry. A perfect way to assess the opportunities and start building relationships across borders.