An award winning smart street lighting scale up in the Netherlands sought to expand beyond its first geographical successes, into a wider European market.
We did deep market research, driven by top notch analytics and personal interactions throughout Europe to select the most promising markets. We created detailed stakeholder maps to identify potential partners, influencers and competitors. Major industry events were identified to be able to meet many decision makers in a short timeframe.
With this targeted approach (native of course) we were able to set up many meetings for the Sustainder business developers, paving the way for a successful market entry.