Market opportunity assessment

Many companies want to expand their horizons, but the lack of market knowledge and experience makes the ROI uncertain. We probe market interest in a matter of months, allowing us to determine the real potential of a new market fast, minimising the required go-to-market investment. We combine desk research, surveys and interviews of (potential) customers and partners with a strong analytics team. We deliver real insights with the potential to drive the future of your business. We offer a single point of contact across markets and come with the potential to research, assess and test multiple markets simultaneously. We create stakeholder overviews of your target industry and markets: potential customers, partners, influencers and competitors. We look at the position of the strongest local and international competitors in a market, so it’s perfectly clear what you are up against. 

Go-to-market strategy and implementation

A realistic go-to-market strategy prioritises scarcely available resources yielding the highest chance of success. While our research capability plays a crucial role in determining the opportunities for your company, our strategic experience will help you to make the right choices. Typical initial questions we answer include: Which country/market is the most interesting? What is the best approach? With what offer should we enter? When? How shall we take the first steps? Our goal is that customers can determine the real potential of a new market fast while minimizing the investments.

Customer acquisition and partner development

We are not to be confused with a traditional market research and/or telemarketing company. We combine market intelligence with B2B lead generation right in the middle of your (future) markets. No matter the international market, we have experienced business developers ready to do the lead generation in their respective native languages. Our decentralised network of sales talent connects you to senior decision makers in a wide variety of B2B industries. This commercial power can be used to find both new distribution partners and end-customers for existing or new partners. In parallel, we are often involved in the benchmarking and/or activation of existing partners.




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MORE ABOUT WHAT WE DO: M&A | Commercial Operations |