Business growth, such as international expansion, comes with an explicit need to focus on those areas where you have the highest chances of success. Among other we assess new market potential, benchmark performance in existing markets and understand the benefits and limitations of (new and existing) partnerships. We combine desk research, surveys and interviews of (potential) customers and partners, with a strong analytics team. We prefer not to create thick reports, delivering real insights with the potential to drive the future of your business. We offer a single point of contact, come with the potential to research, assess and test multiple markets simultaneously. This saves a lot of time and gives you maximum flexibility when entering new geographical boundaries. We create stakeholder overviews of your target industry and markets: potential customers, partners, influencers and competitors. We look at the position of the strongest local and international competitors in a market, so it’s perfectly clear what you are up against. There are very few questions we cannot address.
Many companies want to expand their horizons, but the lack of market knowledge and experience makes the ROI uncertain. We offer all the capabilities to realize international growth faster at a much lower risk. Our customers can determine the real potential of a new market fast while minimizing the investments. It all starts with a realistic go-to-market strategy based on clear market intelligence, business priorities and taking into account human as well as financial resources. While our research capability plays a crucial role in determining the most promising opportunities to your company, our strategic experience will help you to make the right choices. Typical initial questions we address include: Which country/market is the most interesting? What is the best approach? With what offer can we enter? How are we going to take the first steps?
International business development
We are not to be confused with a traditional market research and/or telemarketing company. What makes us unique is that we combine market intelligence with B2B lead generation right in the middle of your (future) markets. No matter the international market, we have experienced business developers ready to do the lead generation in the respective native languages. Our decentralised network of sales talent connects you to senior decision makers in a wide variety of B2B industries following proper introductions, follow-ups and qualification from our side. We build relationships and gather insightful knowledge about the market. It helps to sharpen your unique selling points and can help adapt where needed before you invest heavily in setting up a local presence. Beyond initial project based collaboration we offer mid-to-long term support - this often comprises of dedicated people coordinating further research, lead generation and other business development activities, in strong collaboration with our international sales teams, as well as your own resources.